20 Content Marketing Tools to Improve Your Blogging Efforts
DEC 12, 2016 16:21 PM
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20 Content Marketing Tools to Improve Your Blogging Efforts

By Drew Hendricks

2017 will be a big year for content marketing, with brands focusing on better ways to reach a wide audience. Marketers have spent enough time honing their content marketing strategies over the past few years and they now look for more sophisticated ways to drive traffic. As brands prepare to step up their marketing games in 2017, it’s more important than ever that they have the right tools for the job. Here are 20 tools that will help you take your business blog to the next level in 2017.

HubSpot’s Blog Topic Generator

If you try to generate consistent blog content, you may find ideas are the biggest challenge. HubSpot provides this Blog Topic Generator to help.


Another way to come up with ideas is to keep an eye on what’s trending. Feedly gives you a regular helping of the latest news specific to your subject matter interests.

WordPress Editorial Calendar

Top content marketers use editorial calendars to plan and manage posts. WordPress’s plugin is a free tool that can help.


In 2017, marketers that win at content marketing will have the tools necessary to amplify their messages. Guestpost helps brands find influencers to help spread the word.

Brandpoint Hub

If your content marketing efforts feel chaotic, Brandpoint Hub may be the best tool. The platform lets you plan, create, and publish content, monitoring the results.

Google Suggested Content

If you use Google Docs, check out its Suggested Content feature, which offers Google search results related to the content on your page.


You’ll never meet your blog readers in person, but with Chartbeat you can learn more about how they’re interacting with your content.

Images are essential to capture audience attention. helps you locate high-resolution images you can use for free.


Your blogging efforts will be far more effective if you can turn readers into contacts. Contactually helps you organize the leads that come through your website and blog.


If you’re willing to pay to amplify your message, Outbrain is a resource to consider. Your blog posts will appear as suggested content on many popular sites.

Long Tail Pro

Each blog post should be carefully strategized for optimum placement in Google search rankings. Long Tail Pro will help you come up with the perfect long tail keywords.

Readability Test Tool

One of the biggest challenges for professionals is breaking down concepts in an easy-to-understand way. The Readability Test Tool gives feedback on the grade level of each piece of content.

Portent Content Idea Generator

Coming up with great titles can be challenging, but the Portent Content Idea Generator makes it slightly fun.


Once your traffic begins to build, you’ll need a web host that can manage high traffic volumes without a glitch. Synthesis promises to handle twice the traffic while using only one-eighth of the bandwidth.

Headline Analyzer

Even the best blog post won’t get clicks without a compelling title. Headline Analyzer takes a look at your potential headlines and helps you improve them.


Keeping up with your WordPress stats is a must. Jetpack provides insight into your blog, including visitor numbers and post popularity.


You can make your blog posts more interactive by conducting polls, using the results to come up with additional content. Polldaddy makes it easy to create polls and share them on your site.

WordPress Theme Detector

If you’ve ever seen a WordPress site with a theme you want, WordPress Theme Detector is your tool.

Focus Booster

Focus Booster is the perfect tool if you have trouble staying on track when you’re creating content for your blog. As a bonus, it tracks the time you spend working if you need the information for billing.

Add from Server

If you regularly need to import media and files into your WordPress blog, Add from Server is a must-have solution. Using this tool, you can import files you’ve uploaded to your server directly into WordPress.

Whether you’re starting a new blog or taking an existing blog to the next level, these content marketing tools can help. As businesses of all sizes grow more knowledgeable, it will be more important than ever for brands to use the best tools available to push their content ahead of the competition.

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