A Look at the 5 Biggest Challenges Facing the Web Development Industry
DEC 01, 2016 13:11 PM
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A Look at the 5 Biggest Challenges Facing the Web Development Industry

By Larry Alton

When you look at the country’s fastest growing industries, web development is always ranked near the top. But just because it’s a fast-growing industry with lots of demand doesn’t mean there aren’t issues facing developers on a daily basis.

Five Challenges Developers are Working Through

The sign of any good industry is that they identify challenges, face them head on, and then come out stronger on the other side. In 2017 – and likely beyond – here are some challenges developers will need to identify, face, and overcome.

1.     Over Saturation

We’re at a point of heavy saturation in many forms of development. Whether it’s mobile apps, websites, landing pages, marketing software, or anything in between, most industries that call for developers are already filled to the brim with options. This makes it challenging to break through the noise.

In order for developers to gain traction in 2017, they’ll have to find ways to be original and unique. Mimicking the status quo will get you nowhere.

2.     Integration

If you’re developing a piece of software, one of your primary focuses should be integration. Customers – particularly in B2B industries – want all of their tools, apps, and devices to communicate. This means understanding API and developing code in a way that enhances the utility of your end product.

3.     Speed

In the early days of the internet, website users were just amazed by the fact that websites existed and they could find information with just a few clicks of a keyboard and mouse. But those days are gone. Users have now been conditioned to expect quick retrieval of information.

From a website development perspective, site speed is super important. “A slow website may be the reason you’re not receiving lasting visitors,” Green Residential suggests. “Speed up your website using plugins and backup technology to cache and store files that may be slowing it down. Your ideal loading speed should be less than three seconds.”

4.     High UX Expectations

In addition to speed, today’s customers have high expectations when it comes to UX. Whether it’s a website, app, or software, they want intuitive interfaces that are fast and easy to use. Ultimately, this presents the debate of aesthetics vs. functionality. Can you balance the two?

“It used to be that you could get away with an ugly but functional web app because it was better than the alternative of pen and paper or clunky legacy app,” developer Jason Siffring says. “Now, good design is table stakes for any web app that hopes to gain traction. Users are quick to judge if your app is ugly or looks out dated.”

5.     Rapid Changes

“Do you feel bombarded with change from every direction? Do you feel stressed, overworked, with too little time to appreciate and enjoy life? Do you find it difficult to keep up with everything you need to do? If so, you're not alone. Our rapidly changing world is rapidly stressing us out. What can you do to cope?” These are all questions that journalist Becky Sweat asked back in 2010. And while six years ago things were much different, her words still ring true.

In a world of rapid change, how can you possibly keep up with trends and stay on top of everything you need to know in order to remain competitive? You need to develop a plan for investing in continuing education, reviewing trends, and surrounding yourself with the right people.

There’s Light at the End of the Tunnel

It’s easy to identify all of the challenges the industry is currently facing and throw up your hands in disgust, but the reality is that the presence of challenges provides the potential for growth. The more the developer community works together to address these issues, the greater the potential will be. Are you doing your part?


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